Strengthening reputation.
Building trust.
Communicating your true north.
A senior fractional communications partner for AI health tech, biopharma, and health leaders — translating complex science, data, and policy into storytelling that resonates with the audiences that matter most. West Coast–based, nationally connected.
Your true north is there. I help you say it.
My job is to step in as a steady partner to clarify your story, strengthen your reputation, and bring consistency to how you show up across audiences and channels.
When you work with Northbound, you work directly with me — an executive-level partner who understands the stakes, stays close to the work, and helps you move forward with clarity and confidence.
A senior partner who is all in on your work.
Most of what I do is judgement work — what to say, when to say it, who to say it to, and what not to say at all. Here's what that looks like in practice.
A true partner, not a vendor
I work as a close, responsive extension of your team — integrated into how you already operate, accountable to your goals, not at arm's length from an agency floor.
Senior thinking, senior execution
You get senior strategic judgment doing the actual work — not a pitch from a principal followed by junior staff learning on your dime. Faster decisions, tighter writing, and a coherent voice instead of disjointed output stitched together by a team.
Plainspoken about hard things
Reorgs, regulatory shifts, missed numbers, leadership transitions. I'll tell you what I think, then help you say it well.
Flexible across time zones
West Coast–based but built around your schedule. Early mornings for East Coast launches, late evenings for investor calls, your hours when it matters.
Fluent across the full healthcare ecosystem.
Seventeen years spanning biopharma boardrooms, state capitols, hospital systems, and digital health launches. The throughline: translating complex science, data, and policy for the audiences that matter most.
Clinical validation, FDA AI/ML posture, clinician trust, category narrative.
Phase 3 readouts, FDA filings, M&A
Category creation, growth, IPO posture
Reputation, access, patient trust
State agencies, policy, advocacy
Education, engagement, shared decision-making
Built where healthcare is being reinvented.
Most senior healthcare comms talent sits on the East Coast — close to Wall Street and Beltway press, but a continent away from the West Coast innovators rewriting the industry.
I'm based in Seattle with a decade in Sacramento behind me. That means real proximity to the companies, regulators, and reporters shaping what's next: Bay Area biotech and digital health, California and Washington state regulators, the West Coast investor community, and the national outlets that cover them.
West Coast–based, schedule-flexible. Early mornings, late evenings, your time zone when it matters.
Choose the level of partnership that fits.
From embedded fractional leadership to focused sprints around a single moment — every engagement is shaped around your stage, your team, and the audiences you most need to reach.
Fractional Head of Communications
Embedded executive partner providing ongoing strategic oversight, narrative ownership, and direct execution against your priorities.
Strategy Sprint
Time-bound engagement to clarify positioning, build messaging architecture, and ship against a defined milestone or moment.
Executive Visibility & Thought Leadership
C-suite platforms — bylines, awards, speaking, LinkedIn — built around real business and policy priorities.
Issues & Crisis Communications
Rapid-response counsel and protocols for moments that test reputation. Steady hand, prepared playbook.
Real outcomes for science-led companies.
Senior healthcare communications leadership
YoY lift in corporate story volume at a national health-tech company
Acquisition supported by a specialty biopharma comms program
Earned media syndications from a research-to-media engine
Permanent state funding secured through advocacy comms
Tier-1 executive features in NYT, WSJ, Forbes, Fortune and Bloomberg
Let's get to work.
Tell me about the moment you're navigating. Most engagements start with a 30-minute intro session.