Northbound
Selected Work

Stories that moved audiences, markets, and policy.

CASE 01
Public Health-Tech Company
In-house Communications Director

Built a research-to-media engine that tripled share of voice.

Owned enterprise external comms and corporate reputation strategy. Directed integrated programs across media relations, executive visibility, research storytelling, and corporate narrative.

~70%
YoY lift in corporate story volume
2×
Share of voice growth
239
Original research stories
486+
Earned media syndications
Tier-one business pressNational broadcastConsumer & lifestyle outlets
CASE 02
Specialty Biopharma (Liver Disease)
Agency VP, Healthcare Comms

Built comms function from zero through Phase 3 and FDA filing — to a multibillion-dollar acquisition.

Established narrative architecture, spokesperson positioning, and milestone-driven activation across investor, media, and medical congress audiences.

61%
Increase in share of voice
8×
Unique media coverage growth
62M
Earned media impressions, year one
$4.3B
Acquisition outcome
Business pressBiotech & investor tradesMedical media
CASE 03
Global Women's Health Pharma
Agency VP, Healthcare Comms

A regulatory-compliant fertility docuseries that broke through.

Designed a consumer-first fertility awareness campaign — a five-part docuseries with influencer partners — navigating pharma regulatory constraints without losing authentic, stigma-reducing storytelling.

150%
Growth in organic brand mentions
400%
YouTube subscribers in 3 weeks
75%
Above industry engagement benchmarks
Healthcare marketing tradesInfluencer ecosystemFestival programming
CASE 04
Global Pharma Manufacturer
Agency VP, Healthcare Comms

Multinational COVID-19 crisis comms across vaccines and infectious disease.

Led proactive issues management, rapid-response protocols, executive counsel, and internal change management across a global, matrixed team during the pandemic response.

Global
Multi-market scope
24/7
Rapid-response posture
C-suite
Executive counsel
Global health authority announcementsTrade and broadcast coverage
CASE 05
California Health Tech Company
Agency Director of PR

Repositioned a founder-led startup into an enterprise growth platform.

Drove 83.2M audience reach to support M&A activity, valuation growth, and category leadership in a competitive health technology segment.

83.2M
Audience reach
M&A
Outcome supported
National business and trade press
CASE 06
State Cannabis Regulatory Agency
Agency Director of PR

Statewide public health campaign that moved a regulated market.

Led a multi-agency team on a statewide public education campaign — informing consumers on the dangers of illicit cannabis and pushing them toward licensed retailers. Navigated the vaping crisis and COVID-19 mid-flight, adapting messaging across third-party partners, media, and digital in real time.

10M+
Social impressions
671
News articles mentioning the campaign
685K
Interactions on the licensure check tool
4M+
Earned media impressions at launch
National business pressMajor California dailiesCulture & lifestyle mediaSpanish-language broadcast
CASE 07
National Maternal & Child Health Non-profit
Agency Director of PR

Earned media + advocacy that secured permanent state funding for first-time moms.

Built an integrated public awareness and grassroots advocacy program in key California legislative districts. Trained low-income mothers and program leaders as spokespeople, placed op-eds from program advocates and a former U.S. Congresswoman, and turned coverage into legislative drops.

$90.3M
Permanent state home visiting funding
$46M
First-ever state program investment
Multi-county
Program expansion secured
State legislative pressNational documentary tie-inOp-ed placements
CASE 08
Statewide Public Health Coalition
Agency Director of PR

Secured $137M in permanent state funding through advocacy comms.

Directed integrated earned media, stakeholder engagement, and policy communications campaigns securing landmark public health investments.

$137M
Permanent state funding secured
10M+
Campaign impressions
800%
Increase in web traffic
National business pressMajor California dailiesCulture mediaSpanish-language broadcast
CASE 09
Federally Qualified Health Center Coalition
In-house Associate Director of Policy

Translated Medicaid policy into wins for 1,500+ community health centers.

Led legislative communications for a statewide coalition of federally qualified health centers — turning complex Medicaid and public health policy into accessible materials for lawmakers, media, and community stakeholders. Managed advocacy across seven concurrent healthcare policy priorities.

1,500+
Community health centers represented
7
Concurrent policy priorities
Statewide
Coalition coordination
State legislative & policy pressStakeholder briefings
CASE 010
State Medicaid Agency & County Health Dept.
Senior Policy Consultant

Communications strategy for ACA Medicaid expansion and statewide public health programs.

Advised state agencies, foundations, and health systems on stakeholder engagement and public-facing communications supporting Medicaid reform, safety net provider initiatives, and population health programs.

State
Agency-level engagements
ACA
Medicaid expansion implementation
Equity
Health equity campaign focus
Policy stakeholder communicationsFoundation & health system audiences
Press

Coverage in the rooms where decisions get made.

Sustained earned media across business, broadcast, consumer, policy, and trade — the places investors, regulators, patients, and operators actually read.

BloombergFortuneFinancial TimesInvestors Business DailyPharmaceutical TechnologyABC7Good Morning AmericaFox 26CBS NewsNPRForbesNewsweekParadeRolling StoneWoman's WorldCNBCSTATHealth AffairsThe HillFast CompanyEndpointsFierce HealthcareMedScapeMM+MBioSpaceBloombergFortuneFinancial TimesInvestors Business DailyPharmaceutical TechnologyABC7Good Morning AmericaFox 26CBS NewsNPRForbesNewsweekParadeRolling StoneWoman's WorldCNBCSTATHealth AffairsThe HillFast CompanyEndpointsFierce HealthcareMedScapeMM+MBioSpace
◆
Business
  • Bloomberg
  • Fortune
  • Financial Times
  • Investors Business Daily
  • Pharmaceutical Technology
◆
Broadcast
  • ABC7
  • Good Morning America
  • Fox 26
  • CBS News
  • NPR
◆
Consumer
  • Forbes
  • Newsweek
  • Parade
  • Rolling Stone
  • Woman's World
◆
Policy
  • CNBC
  • STAT
  • Health Affairs
  • The Hill
  • Fast Company
◆
Trade
  • Endpoints
  • Fierce Healthcare
  • MedScape
  • MM+M
  • BioSpace
Client recognition & stages

Clients placed on the lists and stages that shape healthcare.

Awards won and speaking slots secured for clients — the recognition and platforms earned through the work.

LA500
Client honoree placement
Fast Company
Client award win
TIME
Client award win
HLTH
Client speaking slot
ViVE
Client speaking slot
SXSW
Client speaking slot
Milken Institute
Client speaking slot
J.P. Morgan Healthcare Conference
Client speaking slot
Fortune Most Powerful Women Summit
Client speaking slot

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